This is a pleasant, lilty floral that is everything you'd want from a floral, without being waxy or synthetic smelling. That said, I am pained to say, it just isn't strong enough, nor does it throw well enough for me to include it in my line. I use 12% in Millennium Soy Wax, and I let it cure 3 week before melting. To be fair, soy was can be challenging. But florals typically are able to perform decently in soy despite the limitations of the wax. This one filled the room nicely (it is a 12 x 26 ft room with 8 ft ceilings). The strength was a 7 out of 10. But the throw was just not there. It did not throw beyond the confines of the space. So, I'd say a 5. I even turned off the heat in my home, because I wanted to give this fragrance the optimum conditions to throw beyond the room it was in. Sadly, it didn't travel down the short hallway or into the two adjacent rooms. Wellington, please work on this one. It's so nice.